You won't be surprised to learn with the enclosed Information Sheet (click to see the sheet) that Québec's Gay and Lesbian population is a prime consumer group in the marketplace. In fact, as a whole, the province's gay and lesbian consumers generate an impressive $13-billion a year in spending power. Proportionately, this buying clout is at least 20 % higher than that of the overall population.

In 2010, the CCGQ (Québec Gay Chamber of Commerce) commissioned a market study to help determine the size of the GLBT community's spending power. This unprecedented study now provides Québec's business leaders with significant insight into this growing consumer market segment.

Léger Marketing and the SECOR Group are the two reputable firms contracted by the CCGQ to conduct this in depth market analysis. In fact, such a study is a first. No detailed report of such a scope has ever been done in the past. Based on Léger Marketing's opinion, the information contained in this report has a five year shelf life.

Today, the CCGQ is providing you with this unique opportunity to acquire the study. With it, you will be in a position to better target this energetic consumer group and see your sales opportunities increase. Please note that the special 10% rebate offer stated in the enclosed flyer has been extended from March 16 to April 30, 2012.

If you have any questions or if you wish to acquire a confidential copy of the market study, you may contact Daniel St-Louis, our sales director, at 514-966-5129 or, by email, at [email protected].

Investing in Québec's Gay consumers market pays!

Sincerely,

Marc-Antoine Saumier

President